Crest Oral-B Clinical Pro-Health System for Gingivitis

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Crest Oral-B Clinical Pro-Health System for Gingivitis

Crest® Oral-B® shares news on how the Clinical Pro-Health™ System for Gingivitis can help patients virtually eliminate gingivitis.[1]

With routine dental check-ups and regular use, patients with mild to moderate persistent gingivitis can reduce inflammation and bleeding and significantly improve their gum health.

“It’s our mission to offer solutions to meet every patient’s oral-care needs and be a resource and partner to dental health professionals,” said Ann Hochman, marketing director for Crest Oral-B. “Our patient-based approach helps us develop targeted, innovative solutions for varying patient-types and include distinct, complete regimens in the plaque, whitening, orthodontics, pediatric and, most recently, gingivitis categories.”

The inspiration behind Crest Oral-B’s latest patient-based solution stems from the fact that one out of two American adults continues to suffer from gingivitis. In fact, 33 percent of Americans believe that having “a little bleeding during brushing and flossing” is normal.

The Clinical Pro-Health System for Gingivitis is a revolutionary oral care regimen that offers the highest level of protection to help eliminate gingivitis altogether, breaking the cycle of gingival inflammation and gingival bleeding for patients.

“The system includes Crest Pro-Health Clinical Gum Protection toothpaste, with newly balanced stabilized stannous fluoride chemistry that provides an increase in antibacterial power, resulting in our highest level of protection against plaque bacteria that cause gingivitis and helping reverse it after four weeks of regular use,” said Dr. Robert Gerlach, DDS, MPH, Research Fellow, P&G Worldwide Clinical Investigations.

“With this new system for gingivitis, we have found in a clinical study an extraordinary 95 percent reduction in the number of bleeding sites after six weeks of treatment when compared to a control group that used regular anti-cavity toothpaste and a soft manual toothbrush after a dental prophylaxis at baseline1,” he said. “To break the cycle of this all-too-prevalent disease, Crest Oral-B is introducing a regimen specially designed for patients with recurring gingivitis.”

The Clinical Pro-Health System for Gingivitis helps break the cycle of gingival inflammation and gingival bleeding for improved oral health in patients with mild to moderate, persistent gingivitis. The system is composed of the following products:

  • Oral-B ProfessionalCare Smart-Series 5000 Electric Toothbrush with oscillating-rotating technology, and SmartGuide, which encourages compliance
  • New Oral-B Glide PRO-HEALTH Clinical Protection for Professionals Floss, the most advanced Glide Floss
  • New Crest PRO-HEALTH Clinical Gum Protection Toothpaste with stabilized stannous fluoride, the company’s most advanced toothpaste with the highest level of protection against plaque bacteria that cause gingivitis. The toothpaste also protects against sensitivity pain.
  • Crest PRO-HEALTH Multi-Protection Rinse with CPC that kills 99 percent of germs.[2]

References
1. Six-week clinical results with new Crest PRO-HEALTH Clinical Gum Protection Toothpaste, new Oral-B Glide PRO-HEALTH Clinical Protection for Professionals Floss and Oral-B ProfessionalCare SmartSeries 5000 Electric Toothbrush with SmartGuide. Not included is the Crest PRO-HEALTH Multi-Protection Rinse.
2. In-laboratory tests.

 

 

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