SEATTLE, Wash, USA: Sesame Communications, a provider of cloud-based solutions to help dentists and orthodontists accelerate new patient acquisition and build patient loyalty, recently announced the release of a national study that sheds new light on the key drivers of adoption and use of digital marketing and patient engagement technology and services by dental practices.
This was a blinded study commissioned by Sesame and administered by Dental Products Report in April 2014.
This study surveyed 586 dental professionals across the nation — 82 percent of whom were dentists. Ninety-two percent of the population surveyed had primary or shared decision-making responsibility for digital marketing technology adoption. The study addressed all core areas of digital marketing and patient engagement, including websites, SEO, social media, patient online review syndication and patient engagement platforms (sometime referred to as “patient login” systems).
While core technologies, such as automated appointment confirmation (one component of a complete patient engagement management platform) ranked highly (76.34 percent) as drivers of practice production, newer innovations such as patient accessibility to their records 24-7 from any mobile device (71.39 percent) and the importance of these systems to new patient acquisition (70.4 percent of respondents) also scored high marks from dental professionals. This same study also found that while the majority of practitioners had a practice website presence (78 percent), only 53 percent use SEO services, a key strategy to ensure their website is seen by prospective patients.
“As the vast majority of patients now rely on the Internet to choose and communicate with providers, the dental industry is responding and looking for the right digital marketing and communications technologies to increase efficiency and production,” said Diana P. Friedman, president and CEO of Sesame Communications. “This research confirms that the majority of practices see digital marketing and patient engagement platforms as a strategic component in their growth strategy. Those practices that have yet to embrace the Internet or have given it only cursory attention with antiquated technologies are at a distinct disadvantage compared to their competition.”
The complete results from this study are in the Sesame Communications Whitepaper The Digital Dental Practice, which will be available at www.sesamecommunications.com/research/the-digital-dental-practice-2014/.
About Sesame Communications
Sesame Communications helps dental and orthodontic practices harness the power of the Internet to accelerate new patient acquisition and transform the patient experience. The company supports thousands of practices in their efforts to grow and increase profitability in the digital age. The Sesame 24-7 platform provides an end-to-end, HIPAA-compliant system tailored to the unique and specific needs of dentistry.
(Source: Sesame Communications)
CHICAGO, Ill., USA: During the recent Chicago Midwinter Meeting, DEXIS, i-CAT and Henry Schein Dental hosted “The Art of Imaging” at the Chicago...
CHICAGO, Ill., USA: During the Chicago Dental Society’s recent Midwinter Meeting, Henry Schein Executive Chairman and Chief Executive Officer Stanley ...
A loyal community of patients is the foundation of any successful dental practice. Loyal patients keep their appointments and pay on time, give referrals ...
The Internet age has dramatically altered communication patterns. Face-to-face interchanges continue to give way to digital message exchanges. Channels for ...
Internal marketing is the most predictable and least expensive form of marketing for dental practices. While there are many types of marketing, ranging from...
ATLANTA, Ga., USA: Students, residents and faculty at the University of Tennessee Health Science Center College of Dentistry will now have access to new, ...
During orthodontic therapy, only excellent oral hygiene leads to excellent results. However, dental professionals are not always sure of recommendations to ...
Long-term success endodontically is not due to a single factor but relates to three aspects of treatment, what you may call an “endodontic ...
NEW YORK, NY, USA: Seeking to shed new light on HIV’s ability to survive in the body and cause disease, the US National Institute of Allergy and ...
How many times have you sat down with patients to discuss their treatment plan and they just want a simple fix to the problem. She may need a crown, but ...
Live webinar
Thu. 18 July 2024
8:00 PM EST (New York)
Live webinar
Tue. 6 August 2024
6:00 PM EST (New York)
Live webinar
Tue. 13 August 2024
7:00 PM EST (New York)
Live webinar
Wed. 14 August 2024
12:30 PM EST (New York)
Live webinar
Wed. 21 August 2024
9:00 AM EST (New York)
Dr. Jim Lai DMD, MSc(Perio), EdD, FRCD(C)
Live webinar
Wed. 28 August 2024
8:00 PM EST (New York)
Live webinar
Mon. 2 September 2024
5:00 AM EST (New York)
To post a reply please login or register