Dental News - New social media campaign helps dentists keep in touch with their patients

New social media campaign helps dentists keep in touch with their patients

The ‘Posts For My Patients website, available from the Dental Trade Alliance and Lanmark360, offers five free, ready-to-use videos that dental professionals can post on their own social media platforms. (Photo: Lanmark360)

Dental Tribune USA

Thu. 14 May 2020

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ARLINGTON, Va., USA: The Dental Trade Alliance (DTA), in collaboration with Lanmark360, has developed a social media-based campaign that dentists and their staff can use to stay in contact with patients during the COVID-19 pandemic.

The campaign features five 20-second animated videos, available at www.PostsForMyPatients.com, which convey timely oral health and wellness messages for patients who have not been able to see their dentist due to the quarantine, according to a press release from Lanmark360.

Dentists and their staff who visit the “Posts For My Patients” website can easily post any or all of the free videos to their own social media channels with just a few clicks. Each video covers a different topic including brushing, flossing, social distancing, checking in and eating well.

“The PostsForMyPatients.com website provides a unique and easy-to-use platform for dentists to stay in touch with their patients,” said Gregory Chavez, CEO of the Dental Trade Alliance. “The videos are great reminders about the importance of practicing good oral health during the COVID-19 pandemic.”

“We created this campaign in collaboration with the Dental Trade Alliance to give their member companies a proactive patient engagement tool to share with their dental partners,” said Howard Klein, president of Lanmark360. “After the COVID-19 pandemic, the dental industry is poised to return stronger than ever. In the meantime, these videos can help dental professionals and their staff remind patients they are always there for them and to continue to practice good oral health during the COVID-19-related quarantine.”

Dentists and their staff can view each video at www.PostsForMyPatients.com and post them directly to their Facebook page, Twitter feed and other social media platforms with a few easy clicks. The site also includes suggested captions for each video, or dentists can choose to write their own.

(Source: Lanmark360)

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