Dental News - Dental companies use digital dentistry to bolster recession-bruised revenues

PR Newswire

Mon. 21 September 2009

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WALTHAM, MA, USA: According to Millennium Research Group (MRG), many top competitors in the global dental implant market are leading the growing movement toward the use of digital dentistry. MRG's Global Competitor Insights for Dental Implants 2009 report finds although 2008 was tumultuous year in the dental implant market, many leading dental implant companies continued to invest in digital dentistry, entering into a series of partnerships and acquisitions, with the goal of emerging from the economic crisis as innovative market leaders in the burgeoning field.

The recent partnerships and acquisitions involve firms that have an established competency and reputation for quality digital imaging and computer-assisted manufacturing. Also garnering attention are product developments in guided surgery planning software, custom-milled abutments, and prosthetics using CAD/CAM technology, which provide additional revenue streams, particularly because they work to improve the turnaround time for dentists.

"One of the many collaborations that took shape over the course of 2008 was CAMLOG Biotechnologies' work with Sirona Dental Systems and their joint release of custom-milled zirconium abutments for CAMLOG dental implants," says Kevin Flewwelling, Manager of MRG's Orthopedics and Dental divisions. "Meanwhile, companies like Nobel Biocare are already making improvements to previously-released CAD/CAM Procera software; it will be interesting to see which competitors will be at the forefront of digital dentistry once economic conditions improve."

MRG's Global Competitor Insights for Dental Implants 2009 report serves as a tool for evaluating the performance of the top ten companies in the global dental implant market. Each chapter focuses on a leading competitor, and includes an examination of global dental implant and final abutment sales segmented by device and region. Each chapter also contains a detailed account of company history, recent events and strategies, as well as a critical discussion of each competitor's strengths, weaknesses, opportunities, and threats (SWOT analysis).

(Edited by Daniel Zimmermann)

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