Dental News - Be ready for patients seeing dental X-ray safety stories in the news

Robert Selleck, DTA

Mon. 9 July 2012

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Anaheim, Calif., USA: As the popular media runs an increasing number of stories about long-term safety of patients’ exposure to dental X-rays, the people at Suni Medical Imaging are seeing growing interest in their products. That because Suni’s imaging sensor delivers quality images that compare with the industry’s best, while requiring substantially lower radiation to do so.

“With all the media coverage, more people are becoming interested in radiation exposure,” said Arya Azimi, marketing manager with Suni, speaking from the company’s booth in the exhibit hall at the recent CDA Presents meeting. “I think it’s going to become a huge issue.”

The booth’s basketball attendants, with their invitation to “sink a basket to get a chance to win an iPad,” are capturing traffic. But it’s the recent independent confirmation of the Suni sensor’s low radiation requirements and high-quality-image results that’s capturing attention.

“Suni is known for the way it thinks about its end users,” Azimi said, “meaning both patients and dental office staffs. We have a responsibility, not just to the patients getting X-rays, but to the people who are around these machines all day.”

The recently released study in the Gordon J. Christensen Clinicians Report showed the SuniRay required the least radiation dosage to produce a diagnostic image compared with other digital sensors tested. And, of course, the dramatically lower radiation need of digital in general compared with film was confirmed years ago.

“What’s more,” Azimi said, “we bring all this at some of the lowest price points in the industry. And, unlike others, we don’t have monthly support fees. Your support is free, and it’s for the lifetime of the sensor.”

Azimi said that Suni is vertically structured, controlling research, design, manufacturing, tech support and marketing under one roof in California’s Silicon Valley. He said that unique position in the industry means training and support are immediate, clear and thorough.

“We have some of the best engineers in the world,” Azimi said, “and they’re right across the hall from our marketing and support teams.”

In the end, though, Azimi acknowledges, everything comes down to image quality. And it’s in a second Clinicians Report, released in March, that Suni again shines. That evaluation demonstrated that the SuniRay Digital Radiography System, Suni’s flagship sensor product, produces images of excellent diagnostic quality when compared with other competitive systems in the U.S. marketplace. Suni also rated high in its software’s ease of use.

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