New Implant Direct online store with ‘all-in-1’ shopping

Implant Direct, the company that revolutionized the implant industry by creating the value-priced segment in 2006, introduces a new online store that will dramatically simplify how implants and auxiliary items are ordered. Available at www.implantdirect.com, the new online store introduces visitors to the latest products, resources and events with an ever-changing homepage display. Visual selection charts lead clinicians or office staff through the implant selection process, first by identifying the implant system and then the correct diameter and prosthetic platform.

Once on the implant product page, the compatible components, abutments, instruments, biologics and literature are just a click away. There’s no need to jump through different product categories or pages — with “all-in-1 shopping,” everything can be found all in one spot. The simply smarter system even identifies the related items.
In addition, Implant Direct’s new online store allows visitors to:

• watch related 3-D graphic videos without interrupting shopping
• easily switch between different product images or zoom-in for a close-up view
• compare the features and benefits between different products of interest
• move to different categories when desired via the global, top navigation bar
• find attachments, international products and education opportunities easily in new, dedicated sections
• look for products quickly with improved search capabilities and new advanced search option
• quickly preview cart contents
• keep track of potential future purchases with a wish list
• manage their account and view all recent activity easily from the account dashboard

This new online store, with advanced technological capabilities, represents the latest progression in the web-based business strategy Implant Direct was originally founded upon. The company has long strived to augment the service and support available to dental professionals from the customer service and field teams with online assistance, such as an extensive library of 3-D graphic videos detailing technical procedures and product features.

Implant Direct’s implant systems offer surgical and prosthetic compatibility with premium-priced systems as well as significant design improvements for enhanced clinical performance. Implant Direct offers a non-negotiable list price for each item in its broad product range. All-in-1 packaging includes components such as cover screw, healing collar, transfer and final or temporary abutment with the implant for added value.

About Implant Direct

Implant Direct is a joint venture between implantology pioneer Dr. Gerald Niznick and Sybron Dental Specialties (SDS). The venture combines SDS’ 100-year history of providing service, quality and innovation to dental professionals, the expansive expertise of its Fortune 500 parent company, Danaher Corporation and Niznick’s 33-year history of innovation in the implant industry, with more than 30 patents including the internal, conical connection in 1986 — a cornerstone of modern dental design.

Today, Implant Direct continues those traditions through its commitment to provide high-quality products at value-added prices with simplified surgical procedures and versatile prosthetic options. The company releases numerous new product lines and line extensions each year while also continually improving its existing product designs, manufacturing processes and online support.