Reimagining value in implant dentistry: An interview with Glidewell’s Chief Growth Officer Rob Brenneise

Q: Rob, what inspired the No-Charge Implant Program?

Brenneise: At its core, the program is about aligning surgical and restorative success. The idea is simple: if you restore your case with Glidewell, you receive the implant without charge. It’s a straightforward model that improves case economics while supporting a fully integrated workflow from implant placement to final restoration. 

Q: From a clinician’s perspective, what’s the biggest benefit?

Brenneise: Predictable value. Implant dentistry should be both clinically reliable and financially sustainable. By eliminating the implant cost when doctors restore with us, we’re helping improve case economics without cutting corners. It gives clinicians flexibility in treatment planning and pricing while maintaining healthy margins. That’s especially meaningful for doctors placing implants consistently or looking to expand their offerings.

Q: How does this program reflect Glidewell’s broader philosophy?

Brenneise: Glidewell is uniquely positioned because we’re both an implant manufacturer and a full-scale restorative laboratory. That vertical integration allows us to streamline costs and pass efficiencies directly to clinicians to increase patient access to care.  

Q: Let’s talk about quality. What can doctors expect from the Glidewell HT Implant System?

Brenneise: The Glidewell HT Implant System is designed for predictable performance and simplicity. The implant is made in the U.S. and includes a lifetime warranty with a streamlined surgical protocol, excellent primary stability and restorative versatility. It’s backed by hands-on education, updated surgical kits and the expertise of a restorative team that has supported more than 4 million implant restorations. This is not about lowering standards — it’s about pairing high clinical quality with smart economics.

Q: How do clinicians enroll in the program?

Brenneise: Enrollment is simple. Clinicians can visit us at booth No. 814 at the AO Annual Meeting or connect with their Glidewell representative. We’ve made the process straightforward so doctors can focus on what matters most — delivering great care.

Q: What would you say to a clinician considering enrollment?

Brenneise: If you’re placing implants — or planning to expand your implant services — this program is designed to support your growth. It connects surgical placement with restorative excellence in a way that strengthens both clinical outcomes and practice profitability.

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