Dental News - Orascoptic and Surgical Acuity unified under one brand

Dental Tribune USA

Mon. 29 September 2014

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MIDDLETON, Wis., USA: Orascoptic, the leader in superior vision solutions for dental professionals, will consolidate its medical-centric brand – Surgical Acuity – under the same Orascoptic moniker. The Surgical Acuity brand will be phased out by the end of the year, at which time the single Orascoptic brand will be aligned with both dental and medical markets.

“The merging of Surgical Acuity under the Orascoptic brand gives us the opportunity to better serve our customers through unified communications, improved process controls, and enhanced product access,” said James Onderak, Orascoptic director of marketing.

With a distinct focus on the word “optic,” the new logo emphasizes the company’s longstanding commitment to delivering superior visual aid technology. The logo also pays tribute to the company’s core product lines by incorporating colors that represent magnification (blue), illumination (yellow), and ergonomics (green).

The new brand identity first appeared this month during the launch of the new company website.

Orascoptic is a member of the KaVo Kerr Group.

(Source: Orascoptic)

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