DirectaDentalGroup develops, manufactures and markets a complete range of dental consumables, materials and electronics to make life easier for dental professionals and their patients. The company's products are developed and evaluated by a select team of highly qualified Swedish and international dental professionals, with the aim of simplifying the daily clinical work of dental professionals.
DirectaDentalGroup is highly proactive in the international dental market, with business partnerships in many parts of the world. Its headquarters are in Sweden, where it also has offices, manufacturing facilities and a distribution centre, as well as more than 200 employees in over 30 countries who represent the various brands worldwide.
DirectaDentalGroup is an innovative player in the global dental arena and currently consists of the following companies: Directa AB (with brands such as Physics Forceps, TrollDental, Sendoline, ContacEZ and Ceramir); Directa Inc.; Topdental Products Ltd.; J.H. Orsing AB; Parkell Inc.; RØNVIG Dental Mfg. A/S; Kohler Medizintechnik GmbH; Polydentia SA; and Deppeler SA. Each company is managed independently and has full responsibility and autonomy for its own operations. DirectaDentalGroup is part of Lifco AB (www.lifco.se).
Lifco acquires and develops market-leading niche operations with the potential to deliver sustainable profit growth and strong cash flows. Lifco has a clear corporate philosophy involving a long-term perspective, a focus on profits, and a highly decentralised organisation. For more information about Lifco, please visit www.lifco.se.
Products
Brands
Directa
Directa's products are developed, tested and evaluated by our team of highly qualified and renowned Swedish and international dental professionals. Our aim is to make life easier for those carrying out daily clinical work. The Directa range includes well-known products such as Luxator, Physics Forceps, Calasept and ProphyCare prophylactic paste, as well as other brands including Troll, Sendoline, ContacEZ and Ceramir.
Orsing
Orsing is one of the world’s leading producers of saliva ejectors and aspirator tubes since the 1950s. Today focusing on our Bio line by Orsing, bio-based fossil-free products in Green PE.
FOR A SUSTAINABLE FUTURE!
Topdental
Topdental is a UK-based medical device manufacturer, exporter, and supplier of infection control products specifically designed for the dental sector. Products include wet wipes and concentrated disinfectant and cleaning solutions. Providing innovative products, expert guidance, and top-level service for everything hygiene-related since 2001.
Parkell
Founded in 1949, Parkell Inc has its headquarters and production site on Long Island, New York. World renowned for dental materials such as Blu-Mousse bite registration, Mach die silicone, Predicta Bioactive, Dryz retraction paste, Brush&Bond adhesive and dental devices such as Digitest pulp vitality tester, Turbo Sensor ultrasonic scaler and more.
RØNVIG
Based in Denmark, RØNVIG Dental specializes in the development and production of dental products distinguished by their unique design and exceptional quality. Staying true to our vision, we take pride in crafting precision instruments and small equipment that dentists truly enjoy using in their daily practice – products that bring genuine joy to clinical work and enhance patient comfort.
Physics Forceps
The Physics Forceps are an atraumatic extraction system that provides a simple, predictable, and unconventional method of extracting teeth regardless of a practitioner’s extraction experience, or the condition of the tooth. It operates as an elevator, rather than forceps, using first-class lever mechanics. The Physics Forceps are ideal for implantologist that wants to preserve the surrounding bone and tissue in preparation for dental implants.

TrollDental
TrollDental was established in 1972 in Trollhättan, Sweden under the name Trollhätteplast AB, initially focused on developing plastic-based innovative products. Among other things, a world-leading system for archiving analog dental radiographs, the TrollSystem, was developed. Under the TrollDental brand, a large number of products have been developed, manufactured and delivered to facilitate and streamline the dentist's daily work throughout the world. Included in product range today is the aiming system for intraoral x-rays -TrollByte Kimera, the ultra-thin articulation foil TrollFoil and our speciality, the protection bags and sleeves for sensors and image plates – TrollBags.

Sendoline
Sendoline was founded in 1917 in Sweden with the aim to make endodontic easier and safer for dentists and patients. Sendoline has a long experience in developing and manufacturing products in the endodontic field. In the 1940s Sendoline invented the famous Hedström file (also known as H-File). It's still one of the most widely used files worldwide. In the 1980s the S-file was launched: With cylindrical core design and double cutting edges it provides good flexibility and excellent debris transportation and more products with the most recent launch of the unique Sendoline S3 System with which you can work both rotary and reciprocating using the same instruments.

ContacEZ
ContacEZ was founded in 2006 in the USA by Dr Daniel Kim with the focus to design and develop techniques and solutions for the interproximal space making excellent dentistry simple and easy. ContacEZ products are designed to achieve ideal proximal contacts and complete marginal seating with accurate occlusion, perform safe and stress-free interproximal reduction, remove dangerous subgingival overhangs, and more. The product range include IPR strips, Hygienist strips and the ContacEZ Restorative Strips being the most well-known and appreciated product worldwide.
Ceramir
Ceramir with its flagship product, Ceramir Crown & Bridge Cement, is a bioceramic dental cement intended for conventional permanent cementation of crowns and bridges and has received numerous awards.
KOHLER
KOHLER Medizintechnik produces instruments for all disciplines of dentistry in Germany and has become one of the leading manufacturers of dental instruments over the last 40 years. With an export quota of more than 85%, KOHLER instruments are sold in more than 75 countries around the world.
Polydentia
Polydentia is a Swiss manufacturer founded in 1976. Polydentia has spent over 40 years driven by passion, innovation, and Swiss quality. We’ve combined our core values with modern trends in conservative dentistry to create cutting-edge products. Our new corporate identity reflects our ongoing commitment to supporting dental professionals worldwide with high-quality instruments, expert collaboration, and continuous improvement in patient care.
DEPPELER
Deppeler’s instruments combine decades of expertise with a passion for innovation. Since 1934, they’ve evolved with the dental industry while standing the test of time. Founded by Arnold Deppeler in a former forge in Rolle, Switzerland, the company has grown from a small local business to an international brand with over 500 products in 40+ countries.
Dental Events
Please find a list of all events that DirectaDentalGroup is participating in here.
Cosmetic / Esthetic
Dental Hygiene
General Dentistry
Prophylaxis