Dental News - Webinar: How to leverage your patient database

Dental Tribune USA

Mon. 14 July 2014

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Any established dental practice has thousands or tens of thousands of patient records. These active and inactive patients are ready and waiting to be marketed to. They are already familiar with you and your services; if only you could contact them — and convince them to schedule an appointment — you’d be so much more productive.

Unfortunately, no one likes to call inactive patients, no one has the time to contact them, and it can be expensive to reach them through traditional marketing methods.

But what if you could trick your staff into marketing to your patient base with no added training and no additional time requirements?

In a webinar, “Your patient database is a cash cow. Trick your staff into milking it,” you’ll learn just how easy, natural and intuitive it is to get your staff to market to your existing patient base while performing their normal everyday responsibilities. Your staff will begin scheduling more appointments without even trying. The webinar will be held July 29 at 8:30 p.m. EST.

Key learning objectives of the webinar include the following:

How to finally put this “cow” to work by leveraging information in your database.
The simple system for turning this data into real production.
The steps to shut the practice revolving door.

Spend 60 minutes with Bob Spiel, MBA, and learn tips to be more productive, without any additional programs, trainings or procedures.

About the speaker

Bob Spiel, MBA, builds profitable and synergistic dental practices. His firm, Spiel Consulting, provides highly customized practice management and transition management services to dental professionals nationally. With over 25 years of experience in transformational leadership, operational excellence, customer service, marketing and business finance, Spiel served as a hospital and surgical center CEO before falling in love with and focusing his consulting efforts on the dental industry. He is passionate about work in dentistry, and the vast majority of his clients are experiencing a record 2014.

Spiel is an avid writer and speaker. He is the keynote speaker for the Carestream Dental user conferences this year, and he will be present at the Hinman Dental Meeting in Atlanta in 2015. His presentations are enlightening, fun and make an impact.

For more information on the webinar, contact Weave or visit dtstudyclub.com.

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