Dental News - P&G cuts back on costs to expand overseas

Daniel Zimmermann, DTI

Fri. 16 March 2012

save

CINCINNATI, Ohio, USA: Owing to slowing revenue growth, consumables manufacturer Procter & Gamble has to cut $10 billion in costs by the end of the fiscal year 2016. The restructuring plans made public at the Consumer Analyst Group of New York conference in February involve shedding thousands of jobs in the nonmanufacturing workforce, as well as lower spending in areas like marketing or materials.

Despite the plans, hiring new staff in emerging markets like China will continue, the company behind the Crest toothpaste brand said.

P&G intends to expand its global toothpaste business significantly in the future by targeting emerging markets, particularly in Latin America. CEO Robert McDonald said that he expects Crest sales in markets like Brazil to grow to double digits this year.

The Cincinnati company recently introduced its new Crest Pro-Health Clinical oral health product line to selected markets, which it claims helps to reduce plaque significantly. New additions to the Crest 3D White collection of award-winning products, Crest3D White Glamorous White Toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, were also launched during New York Fashion Week last month.

P&G has been manufacturing Crest-branded toothpaste since 1955. While it is available in many countries worldwide, most recently in Belgium and the Netherlands, it still lags behind other market players like Colgate and Unilever in terms of market penetration.

The company gained more than $11.5 billion from its healthcare businesses last year, which included oral health products and feminine wipes under the Always brand.

In total, P&G reported $82 billion in net sales last year, a 4.1 percent increase from 2010. Gross margins in the same period decreased by almost 2 percent, which the company said was due to lower customer spending and increasing costs for commodities.

To post a reply please login or register

Tooth Fairy cuts back

NEW YORK, NY, USA: The average gift from the Tooth Fairy dropped to $2.10 last year, but she’s still visiting nearly 90 percent of homes in the United...

One-third of Americans have cut back on visits to the dentist

NEW YORK, NY, USA: A recent public opinion survey commissioned by Oral Health America found that in the past year, more than one-third (35 percent) of those...

AO continues to expand global reach

The Japan Chapter Charter of the Academy of Osseointegration (AO) recently held its inaugural scientific meeting at the Tokyo International Forum in Tokyo. ...

Dentists to collect candy from trick-or-treaters, send it to troops overseas

NEW YORK, NY, USA: Here’s a clever idea: after Halloween this year, a number of dentists around the country will give cash and prizes to ...

Back-to-school to-do list: Schedule a dental exam

LOUISVILLE, Ky., USA: As children prepare for the start of a new school year, a dental exam should be on the to-do list, according to University of ...

G&H Orthodontics expands as it enters its fifth decade

G&H Orthodontics, a U.S.-based manufacturer of a full line of orthodontic products, is expanding as it enters its fifth decade in business. “Our ...

Study points to lack of formal education on cannabis in dentistry

BUFFALO, N.Y., US: As the field of medicine continues to evolve, the American Dental Association (ADA) has recognised the importance of integrating ...

New hybrid model proposed to expand Medicare to include some dental coverage

BALTIMORE, US: A recent health policy article has explored strategies to incorporate dental coverage into Medicare, addressing the evolving recognition of ...

Back to school for dental hygiene?

The bachelor’s of science in dental hygiene degree is becoming more difficult to obtain due to the closing of many traditional four-year programs. ...

Academy of Osseointegration continues to expand global reach

CHICAGO, Ill., USA: The Academy of Osseointegration (AO) hosted its first-ever Charter Chapter Spain meeting at the Círculo de Bellas Artes in Madrid...

Education

Live webinar
Mon. 19 May 2025
6:00 AM EST (New York)