ALBUQUERQUE, N.M., USA: OCO Biomedical has entered into a partnership with Progressive Dental Marketing (PDM), a full-service, privately owned dental marketing company based in Clearwater, Fla. “OCO and PDM are both greatly respected, top-performing dental industry leaders,” said Charles Schlesinger, OCO Biomedical chief operating officer and director of clinical affairs. “Our companies are nationally recognized for innovation, comprehensive cutting-edge training, state-of-the-art technology in dentistry and extraordinary customer service.”
“This partnership combines the resources of OCO’s unique, extensive product line and highly acclaimed Complete Dental Implant Solutions educational curriculum with PDM’s Full-Circle Marketing approach,” Schlesinger said. “Together, we expect to expand measurably and enhance the opportunities for practitioners to successfully and immediately improve patient care and build practice performance, while increasing their patient base.”
According to both companies, time constraints and limitations in staffing, marketing and access to educational resources, often leave practitioners overwhelmed by the day-to-day challenges involved in building and maintaining a successful practice. As part of their partnership, and to address these issues, all scheduled OCO introductory courses will have PDM onsite representatives presenting their Full-Circle Marketing program.
“Because the dental industry is fast growing and enormously competitive, today’s practitioners, be they general dentists or specialists, must have superior products, comprehensive training and the tools necessary to successfully market their business,” said Joshua Wenner, director of western regional sales of PDM.
“PDM’s Full-Circle Marketing methodology encompasses direct-to-patient marketing and staff training,” Wenner said. “Diverse, online marketing services are developed to target the high-dollar patients, maintain greater patient retention rates and increase a practice’s return on investment. Our partnership with OCO Biomedical promises to be an exceptional opportunity for practitioners to gain untold advantages that will indeed change the game. Practitioners now have, under one umbrella, everything they need to develop a growing, thriving practice — great products, world-class training, unequaled sales and marketing tools and, without a doubt, the personalized, customized services they both require and deserve to attain the best outcome for their patients and their practice.”
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