Kerr TotalCare takes its brand in new direction

“After 23 years in the industry, we understand what today’s dental hygienists and other dental professionals are faced with every day. Our new brand direction will afford us the ability to offer a suite of solutions to the dental hygiene community, so hygienists can focus on providing the highest level of care to their patients.”

“As of today, Kerr TotalCare will be a hygiene-focused brand, positioned to deliver products designed to address the full workflow of Dental Hygienists and Dental Assistants,” said Steve Fanning, vice president of marketing.

Kerr TotalCare’s new brand identity, visible on its website, www.kerrtotalcare.com, is now featured throughout all of the company’s advertising and marketing campaigns. Additionally, throughout 2013, Kerr TotalCare has joined the dental hygiene community in celebrating the 100th anniversary of dental hygiene.

According to Kerr TotalCare representatives, the company’s business philosophy is “all about advancing hygiene and empowering people.” With its experience and proven solutions, the company is able to state that it serves 99 percent of dental practices around the world.

About Kerr TotalCare

The corporate headquarters is located in Orange, Calif., and its manufacturing facility, which it describes as being “state-of-the-art,” is in Romulus, Mich.

The company’s literature describes its primary purpose as being to support hygienists and other dental professionals worldwide who are dedicated to improving patient health.

Kerr TotalCare’ mission is to be a trusted partner that delivers innovative solutions across dental hygienists’ workflows to empower and inspire them to deliver the highest level of care to their patients. The company reports that its brands have protected more than 100 million people every year for more than 25 years.

Kerr TotalCare products are sold through leading dental and medical product suppliers across the globe. Kerr TotalCare is part of the KaVo Kerr Group, which is a leader in smart products and processes that enable dental professionals to confidently optimize their work and lives.

(Source: Kerr TotalCare)