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Sesame Members retain greater website traffic with onsite blogs
Seattle, WA – December 1, 2010 – Sesame Communications, a dental industry pioneer in online patient connection systems, announced today the launch of its blogging service that allows dental professionals to bring their blogs on their practice websites. Sesame conducted research in November 2010 on onsite blogging and its impact on Search Engine Optimization (SEO) and website effectiveness, particularly in the increasingly competitive online dental market. Sesame research confirmed that onsite blogging resulted in 32% greater website traffic, with users spending 38% more time on the site and looking at 30% more pages per visit. To that end, Sesame Search 2.0 is now bundled with an installation of onsite blogging software for Sesame Members to share in the benefit of additional website traffic and audience retention.
Diana P. Friedman, CEO stated, “Over the past five years we have documented a significant increase in the competitiveness of online dental marketing. Social media, which includes blogging, is one of the most important tools in branding the practice and staying connected to current and prospective patients. Onsite blogging increases website traffic and positively impacts search engine optimization by regularly providing fresh content. Sesame Communications is excited to be the first company in the dental industry to bring onsite blogging into the marketplace.”
Onsite blogging is the latest addition to the best-of-class Sesame 24-7™ solution suite to help dentists effectively market their practice and stay connected with their patients online. The added benefit of this integrated suite is a consistent practice brand within a strategically authoritative online presence.
About Sesame Communications
Sesame Communications is the premier provider of online services for the dental industry. An emerging growth company, Sesame has steadily built its market penetration with substantial year-over-year growth and sustained profitability since its inception in 2000, emerging as the category leader in patient connection systems. The privately held company has thrived in the difficult economic environment, posting double-digit sales growth for the first half of 2010. One of the fastest growing companies in the Pacific Northwest, Sesame continues to expand its team and service offerings. As of July 2010 more than 8 million patients communicate with their dental providers using Sesame 24-7, the first complete solution in online patient connection systems.