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Dental Tribune USA

Kerr Dental unveils new website

The digital home for the newly unified Kerr — — is the new go-to site for the entire dental consumables platform, offering an enhanced user experience built on feedback from heavy users, thought leaders and customer care specialists.

New features include simplified, mobile-optimized, intuitive navigation; personalized content for general dentists, endodontists, dental hygienists, dental assistants and
Laboratory technicians; a redesigned courses and events section that is easier to search with more robust course descriptions; and a new Kerr Loyalty Program that offers members numerous benefits.

The most strategic update is to the site’s search functionality. Results are vastly improved, drawing more from relevant content within instead of generic results from other sources. This, and the streamlined product ordering system — directly connected to distributors — make finding, researching and purchasing the products dental professionals need and want easier than ever.

“As an organization we’ve come together in spirit, and now we close the loop on who we are via our single most visible communication vehicle:,” said Phil Prentice, vice president, North American marketing, Kerr. “More than just improved esthetics or fancy coding, this new site was built around the principle that ‘Together, we're more,’ caring more and now, delivering more.”

Earlier this year, three of the five professional consumables brands within the KaVo Kerr Group — Kerr, Kerr TotalCare and Axis|SybronEndo — reorganized into a unilateral organization designed to be more collectively meaningful and distinctive in its service to customers. The result is four core identities: Kerr Restoratives, Kerr Endodontics, Kerr Rotary and Kerr TotalCare.


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