Dental Tribune USA

About is an all-new, free online platform that’s dedicated to improving the state of dental health in this country by increasing the number of new patients who go to the dentist and accept treatment. It is a sister brand of 1-800-DENTIST and part of Futuredontics, a wholly owned subsidiary of Dentsply Sirona.’s goal is to elevate dentistry to its proper place in healthcare as a valuable tool in preventive medicine by helping consumers find a trusted dentist who can help be their health advocate.

Created with consumers in mind, the free online community is dedicated to improving the state of dental health by increasing the number of new patients who go to the dentist and accept treatment.

Brian McCarthy, Executive Vice President of Dentsply Sirona's subsidiary Futuredontics and leader of the project team, unveils the platform at Dentsply Sirona World , the Ultimate Dental Meeting, on September 13, 2018, in Orlando, FL, in front of an audience of thousands of dental professionals. Positioned as ‘The New Destination for Dentistry,’ the platform’s main purpose is to build relationships between dentists and patients. It features a search engine for patients that supports filtering by a number of criteria, including insurance network – one of the top ways patients choose a dentist. Additionally, the site will house a comprehensive directory of dental practices across the country.

The platform

The website capitalizes on the shift of consumers to making booking decisions based on consumer reviews and the ability to make an appointment online. "People live and conduct all their business on their phones today. Dentistry is challenged because it has not embraced this new mobile-centric reality. Complicating things is the fact that consumers don't value dentistry as they do more trendy healthcare pursuits like yoga and meditation," said Brian McCarthy. " is the online destination where the industry can band together to elevate the perception of dentistry to its proper place in healthcare."

Dentists joining the community will be able to ‘claim’ their practice during Dentsply Sirona World. This allows dentists to manage their own page on the site where they can list information about themselves, their practice, and other relevant information that would assist patients regarding their search. The platform offers access to national and local audiences, improves website SEO, and helps dentists connect with more new patients by listing services, insurance plans, business hours and more.

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Post everything related to dentistry topics. is the only one-stop platform that provides patients with everything they need to know to make informed decisions about their oral health,” said Todd Daum, Senior Vice President of Marketing, Futuredontics. “From expert articles on dental care, researching dental procedures, or requesting an appointment with a local dentist, no other offering brings this together in one place. Our aim is to empower people to become their own health advocates.”

In the near future, will roll out more features, including the ability for patients to book appointments directly from the site, and practice management system integrations to simplify profile management. For more info, please visit


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