Dental Tribune USA

DentaPure Waterline Treatment Cartridges

Now in its seventh year, the Pride Institute’s “Best of Class” Technology Award continues unparalleled in its integrity and approach to recognizing excellence in dental innovation. In 2015, DentaPure Waterline Treatment Cartridges from Crosstex is one of those lauded as “Best of Class.”

“To be honored as ‘Best of Class’ is a sign that a product has revolutionized, simplified or advanced its category in a distinctive way,” said Dr. Lou Shuman, “Best of Class” founder. “The manufacturers represented here are driving the conversation for how dental practices will operate today and in the future. The foundation for our success in bringing attention to these products has always been our formula: technology leadership in dentistry, unbiased and not for profit.”

“Best of Class” honorees are chosen by a panel comprising leading voices in dental technology, who come together each year to discuss, debate and decide what products merit recognition.

All technology categories are considered, but if there is no clear differentiator that sets a product apart in its category, then no winner is selected. Panelists who receive compensation from dental companies are prevented from voting in that company’s category. Over the years, the panel has developed a rapport that lends itself to candid and insightful analysis of the value of the different innovations and expansive conversations about how the evolving categories become more or less valuable to the general dentist. The spirited debate that follows results in a variety of products — obscure and well-known, basic and aspirational — being honored.

“Technology decisions can be expensive and confusing for many doctors. Our job as ‘Best of Class’ panelists is to eat, sleep, live, breath and use technology in our general practices in real, everyday dentistry. We also have a chance to show and discuss these products with dental students and colleagues,” said Dr. John Flucke, writer, speaker and technology editor for Dental Products Report. “This allows us to provide recommendations that a doctor and staff can rely on to make informed decisions regarding their technology purchases.”

The panel consists of five dentists with significant knowledge of and experience in dental technology, including Shuman; Flucke; Paul Feuerstein, DMD, writer, speaker and technology editor for Dentistry Today; Marty Jablow, DMD, technology writer and consultant for Dr. BiCuspid; and Parag Kachalia, DDS, vice-chair of preclinical education, research and technology, University of Pacific School of Dentistry.

“With each new product innovation — infection control and prevention is our No. 1 goal. The addition of DentaPure into the Crosstex family of products allowed us to offer a waterline treatment solution that was not only effective and compliant, but also safe for our customers. To learn that such an astute panel of dentists selected DentaPure as ‘Best of Class’ is not only an honor, but it is my hope that the acknowledgement will have more clinicians considering the treatment of their dental unit waterlines to safeguard patients and staff alike,” said Gary Steinberg, president and CEO of Crosstex.


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